It’s an age-old tradition that sits alongside fish and chips, deck chairs and burying Dad up to his neck in the sand. Whenever the family hits the beach, it’s only a matter of time (if you’re anything like us, that’s generally several seconds) before the buckets and spades come out and everyone’s inner architect comes out – because a trip to the beach isn’t complete until you’ve built a sandcastle.

But it’s a minor tragedy every back-loving family will be all too aware of. The lofty ambitions of some Disney-eque turreted wonder are undermined by dry sand, leaky moats and the overwhelming urge to go Godzilla on your mini masterpiece. And that’s where our brilliant new service for family villa holidays comes in.

Our Sandcastle Butlers are being specially trained to make sure your family is the talk of the shoreline. You can forget about the usual squat, bucket-shaped blob draped with dead seaweed and start dreaming big! The only limit is your imagination, and if you book one of our butlers you’ll get the full experience of being a true sand artist, including:

  • Brainstorming ideas with your kids so they’re building something truly spectacular – and it’s not just sandcastles! Whether they want to sculpt characters from their favourite films and TV shows or a scale replica of whatever wild creatures fire their imaginations, we’ll find a way to do it
  • With the kid’s ideas, we’ll draw up some blueprints to help build your chosen sculpture
  • Our butlers will make an inspection of the beach, making sure you get the best quality sand to build with in an area that’s away from other beach goers and the threat of high tide
  • And of course, on the day itself our butler will be there to help you and your kids make their idea a reality and build something stunning out of sand!

Our co-founder Oliver Bell says of the service: “Families spend a lot of quality time together building sandcastles on their holidays, but sometimes no matter how hard you try they just look like big mounds of sand that then get washed away by a big wave. Now you can realise your sandy dreams with a butler who can help build anything your imagination can conjure up. We’re expecting the most popular choices this year to be the Minions, dinosaurs and Peppa Pig.”

The service is now ready to be rolled out as an optional extra to selected destinations in the UK, Spain, France, Italy and Greece. If you’d like to take advantage of this unique new service, get in touch with our concierge team via our main site or by calling 0800 133 7999 for more details.

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