You could easily argue that Jamaica is the soul of the Caribbean. And there are so many things to do in Jamaica to help you discover the local culture. It's a musical powerhouse which gifted us Bob Marley, and its musical roots go deep - you'll find yourself jamming to local beats everywhere. There's beautiful beaches and dazzling waters of course, but dive beneath to discover an underwater kingdom of marine life and coral. Or float on top of it on a bamboo raft. Hike through the mountains and appreciate the epic scenery before tucking into a plate of delicious local Jamaican food. Jerk chicken, we love you.